February 16, 2013
My tweed jacket isn't working. I bought it on sale (I should have known better!), and every time I wear it I feel... meh. Below par. Not on my game. Frumpy. I think you get the picture...So let's all think about this for a minute... my jacket is NOT the glorious Alexander McQueen pictured above, but let's say I paid $200 for the one that I have. That money is SPENT. GONE. In economic parlance, we call that a sunk cost.
There are now two possible "equations" for my life with this jacket:
(1) negative $200 spent on jacket + negative feelings wearing jacket = double negative (2) negative $200 spent on jacket + positive feeling wearing something else = neutral outcome
Piling onto a ... View the Post